A code on the pack that answers to the barcode
GS1 Digital Link puts the product's own identifier in the URL, so one code on the pack can serve a recipe, a spec sheet or a recall notice depending on what is asked for.
What GS1 Digital Link is
A URL that carries the GTIN — and optionally the batch, serial or expiry — in a standard shape, so any system that understands the standard can read the identity out of the link without being told what it means. It is what turns a QR code on a pack into something more than a bookmark.
We host the resolver: you register the identifier, set what it resolves to, and change that later without touching the artwork.
Why the destination has to be changeable
Packaging is printed in runs of hundreds of thousands and sits in warehouses for a year. Anything you point it at today will have moved before the last unit is sold, and a recall is exactly the moment you cannot afford a dead link.
What you learn
Scans by country and region, which on a physical product is a distribution map you cannot get any other way — it tells you where the stock actually ended up, not where you shipped it.
See it happen
What you can do with it
The product's own identifier, in the link
GS1 Digital Link carries the GTIN — and optionally the batch, serial or expiry — in a standard shape, so any system that understands the standard can read the identity out without being told what it means.
A destination you can change after the print run
Packaging is printed in the hundreds of thousands and sits in warehouses for a year. Anything you point it at today will have moved before the last unit sells, and a recall is exactly the moment you cannot afford a dead link.
Where your stock actually ended up
Scans by country and region are a distribution map you cannot get any other way — not where you shipped it, where it was opened.
Getting there
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Register the identifier
The GTIN, plus anything else the pack should carry.
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Set what it resolves to
A page, a document, or a different one per market.
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Put it in the artwork
Vector, at a size the pack can carry. Test a real proof.
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Change it for the life of the product
Which, on packaging, is measured in years.
More in the same place
Questions
Is this the same as a normal QR code?
The symbol is. What differs is the shape of the URL inside it, which follows the GS1 standard so machines as well as people can read the identity out of it.
Can one code answer differently in different countries?
Yes. That is most of why the standard exists — a pack sold in three markets needs three sets of regulatory text and one printed symbol.
What happens if we stop paying mid print-run?
The codes keep resolving. You lose the ability to change where they point, not the codes themselves.
Try it with one code
The free plan has no expiry and asks for no card, and the analytics behind it are the same ones a paying customer gets.
Free forever for one person. No card, and 10,000 scans a month included.