Nine reports behind one filter

What the reports are

Performance, audience, geography, devices, referrers, time of day, conversions, campaigns, and the raw event log. The first tab is a summary of the other eight, so the drill-down is a choice rather than the only way in.

It tells you, rather than waiting to be asked

An email the first time each code is scanned, so you know the print run arrived and works. Another if a destination stops answering, so you hear it from us rather than from a customer. And one when scans spike well above that code's own normal.

All of it can be switched off per code or per tag — a tag for test codes can be muted once and stay quiet.

Comparison

Subject against subject: two codes, two campaigns or two tags on the same axes over the same dates. Comparing a period with the one before it answers a much narrower question, and usually not the one being asked.

Getting it out

CSV and Excel export from any report, and scheduled email delivery — daily, weekly or monthly — to the people who are never going to sign in and look.

Save a filtered view as a dashboard and it opens that way next time, for everybody: one on the free plan, five on Starter. Google Analytics 4 takes a field and a secret, on Starter — sent from our side, so a scan an ad blocker would drop still arrives.

Bots are separated, not silently dropped

Automated traffic is identified and excluded from the figures by default, and can be shown. Silently discarding it would make the numbers disagree with the redirect logs for reasons nobody could work out later.

AI assistants are counted apart from both, and named: ChatGPT, Claude and Perplexity fetching a page on somebody's behalf is a person asking, not a crawler indexing and not a scan.

Questions