Branded QR codes, without breaking the scan
Your colours, your logo, your domain on the link — and error correction that keeps it readable off a table tent at arm's length.
What branding a code actually means
Three separate things, and most tools give you one. The symbol itself: module shape, eye style, colours, a logo in the middle. The link it resolves through, which is what somebody sees in their browser afterwards. And the page they land on, if that page is one you built here.
A code in your colours that redirects through a stranger's domain is branded on the paper and unbranded at the moment of trust, which is the moment that matters.
The limits are physical, not stylistic
A logo works because of error correction, not in spite of it. At the highest level a symbol tolerates roughly thirty per cent damage, which is what a centred logo spends. Past about a fifth of the area you are eating margin that was there to survive creases, ink spread and a bad angle.
The studio raises correction automatically when you add a logo, and shows you the symbol at the size you say you are printing it, because a code that scans at 400 pixels on a screen is not evidence about 2 cm on card.
Contrast is the one rule you cannot style around
Dark modules, light background, genuine contrast. Inverted codes scan on many phones and fail on some — the worst kind of failure, because it looks fine when you test it on yours. Brand colours that are mid-tone against each other are the usual culprit.
What you can do with it
Your colours, and still a code that scans
Modules, corners, a gradient, your logo in the middle. The studio decodes the result before you download it, so a design that has gone too far is caught here rather than on a pack that is already in a warehouse.
Your domain on the link people land on
A scanned code shows its address for a moment, and on packaging or signage nobody can hover to check it. Serving from your own domain is what makes that moment reassuring rather than anonymous.
Exports a printer will accept
SVG, PDF and EPS as vectors that scale to a billboard, PNG and JPG for screens, with resolution and size stated rather than guessed. The file you hand over is the file that works.
More in the same place
Questions
Can I put my logo in a QR code?
Yes, and it is safe up to about a fifth of the symbol's area at the highest error correction level. Beyond that you are spending the redundancy that was there to survive print — creases, ink spread and awkward angles. The studio raises the correction level for you when you add one.
Will a coloured QR code still scan?
If it is dark on light with genuine contrast, yes. Inverted codes — light on dark — scan on many phones and fail on some, which is the worst case because it works when you test it. Mid-tone brand colours against each other are the usual cause of a code that scans on screen and not on card.
Do branded QR codes cost extra?
The styling, the logo and the presets are on every plan including the free one. A custom domain for the link itself is on Business and above, because it needs a certificate and a hostname we operate for you.
Try it with one code
The free plan has no expiry and asks for no card, and the analytics behind it are the same ones a paying customer gets.
Free forever for one person. No card, and 10,000 scans a month included.